AccuWeather
Transform AccuWeather’s weather data foresight into the ultimate trucking navigation system by integrating real-time, hyper-local weather intelligence, ensuring truckers can drive with maximum safety & efficiency.
Come up with a data-driven idea to get people to think of AccuWeather as the go-to weather app.
Driven By Accuracy
Introducing AccuHaul®
Idea: AccuWeather’s Trucking Mode integrates with GPS to provide truck drivers with route-specific weather insights, tailored for long-haul logistics.
Weather-related accidents make up 21% of all trucking crashes —from icy roads causing 156,000 crashes per year to the average of over 1,200 tornadoes per year.
The trucking industry is struggling with shortages—60,000+ drivers needed. Better tech makes the job more attractive.
High winds cause over 23% of truck rollovers annually.
Every winter, over 1,300 trucking accidents happen due to sudden whiteouts & delays cost trucking companies over $3 billion annually.
Video: Apparent tornado topples truck on Nevada, Iowa roadway
