Liquid Death
Liquid Death’s "The Trial of Dr. Plastic" is a digital & live action courtroom showdown that indicts single-use plastics for their environmental crimes.
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The average person unknowingly ingests about 0.1 – 5grams of plastic, through microplastics, in our water, food, & air.
Create a PR moment for Liquid Death that highlights their anti-plastic pollution, pro-Earth stance.
Problem
Most people don’t realize the severity of plastic waste pollution and how it directly impacts their daily lives. From microplastic ingestion (roughly a credit card’s worth per week) to ocean contamination and climate effects, the crisis is invisible but deadly. Awareness is low, and urgency is lacking.
Big Idea
Liquid Death puts plastic pollution on trial in a high-stakes courtroom experience at the Comic-Con Expo in Chicago during Earth month. This immersive exhibition humanizes plastic as Dr. Plastic, the corporate villain behind global plastic waste, exposing impact of microplastics through storytelling, interactive exhibits, and visual education.
Solution
We create an award-winning, disruptive campaign that cements the plastic waste crisis in the minds of millions by making it fun, engaging, and unignorable. The audience serves as the jury, deciding his fate, reinforcing Liquid Death’s #DeathToPlastic movement in a bold way.
The People V. Dr. Plastic: Episode 1 (Comic Book)
Liquid Death & the Chicago Comic & Entertainment Expo will launch The Trial of Dr. Plastic PR campaign through an exclusive comic book series, backed by a social media blitz on @liquiddeath and @c2e2. Leading up to Liquid Death’s experiential booth at C2E2, this campaign will expose the crimes of Dr. Plastic.
